• 3 min de lectura
• 3 min de lectura
Princess Cruises and the Singapore Tourism Board have formalized a three-year partnership designed to strengthen the cruise operator's footprint in Singapore and reinforce the city-state's role as a leading cruise hub in the Asia-Pacific region.
The agreement, spanning from 2027 to 2030, is projected to welcome more than 150,000 passengers through Singapore while generating additional economic benefits for the country's tourism and maritime industries.
Three Princess Cruises vessels will be based in Singapore under this arrangement: Diamond Princess, Sapphire Princess, and Grand Princess. The number of sailings from the port is scheduled to double by 2030, with support from the Singapore Tourism Board's Cruise Development Fund.
The vessels will operate itineraries ranging from 10 to 28 days, providing passengers with access to a diverse range of Asian destinations. During the 2027–2028 Southeast Asia programme, Diamond Princess will undertake extended regional voyages connecting Japan, Korea, and Southeast Asia, covering 29 destinations across nine countries. Several sailings will be structured as longer-duration voyages of up to 28 days.
Prior to this expanded deployment, Diamond Princess and Sapphire Princess are scheduled to operate concurrently from Singapore between November 2026 and February 2027 during the 2026–2027 season.
The partnership aligns with sustained growth in the Asia-Pacific cruise market, fueled by increasing regional wealth, expansion of the middle-class travel segment, and rising demand for extended and immersive cruise experiences. Singapore's established aviation infrastructure and cruise facilities position it to capitalize on these trends.
The city-state's role as a seasonal homeport is expected to attract international fly-cruise traffic from medium- and long-haul markets, particularly Australia, the United Kingdom, and the United States. The deployment will further support the expansion of the fly-cruise segment across Asia while reinforcing Singapore's status as a preferred embarkation point. The country's broader tourism offerings are anticipated to encourage pre- and post-cruise stays among visiting passengers.
Jean Ng, Assistant Chief Executive of the Experience Development Group at the Singapore Tourism Board, emphasized that the agreement reflects Singapore's standing as a leading cruise hub in Asia. She noted that the expanded Princess Cruises deployment would expand the range of premium cruise products in the market and support Singapore's Tourism 2040 strategy through differentiated tourism development. Ng added that the Asia-Pacific region continues to emerge as a major growth market for cruising, with Singapore well positioned to capture increasing fly-cruise demand.
Matthew Rutherford, Vice President Asia Pacific at Princess Cruises, stated that Singapore represents a central component of the company's regional strategy and serves as an effective homeport for expanding its Asia-Pacific operations. He highlighted that the multi-year deployment demonstrates confidence in Singapore's connectivity and cruise ecosystem, while addressing growing demand for longer, destination-focused itineraries throughout Southeast Asia and neighboring regions.
Fuente: Cruise Mapper
