• 2 min de lectura
• 2 min de lectura
The Ritz-Carlton Yacht Collection appointed Tatiana Ferreira as chief sales officer, based in the Fort Lauderdale office and reporting to President/CEO Ernesto Fara in Monaco.
She will work with travel advisors and trade partners, identifying new opportunities for commercial growth, and supporting the company's global expansion.
"Tatiana brings a dynamic luxury background, global perspective and an exceptional track record of driving commercial growth while elevating the customer experience," Fara said. "Her ability to connect commercial strategy with operational excellence makes her an outstanding addition to our executive leadership team, and we look forward to her leadership as we continue to grow our global sales organization."
A seasoned leader with more than 25 years of experience across luxury retail, hospitality and consumer brands, Ferreira brings expertise in commercial strategy, customer experience and operational excellence, with a demonstrated ability to drive growth and build high-performing teams.
Most recently, she founded HarmonIQ Consulting & Advisory, partnering with executive teams, investors and boards on customer experience, AI governance, digital transformation and long-term growth.
Among her career highlights, Ferreira served as VP retail development for the Americas at Louis Vuitton, where she oversaw retail operations, customer experience, training and performance. She led the Americas to the highest customer experience ranking of any Louis Vuitton region globally, increasing customer satisfaction scores by 50% in less than a year and sustaining that top position for several years.
Ferreira also held executive leadership roles at Neiman Marcus Group and Stuart Weitzman, where she led retail operations, customer experience and commercial performance. Earlier in her career, she built a strong hospitality foundation through leadership roles at The Walt Disney Co. and Starwood Hotels & Resorts, spanning guest services, event management, park and resort operations and catering sales.
"The Ritz-Carlton Yacht Collection has built an exceptional foundation and established a truly differentiated position in the luxury travel market," Ferreira said, adding she looks forward to working alongside its "talented team and trusted travel advisor partners" to strengthen global sales.
