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Atlas Ocean Voyages has announced that year-to-date sales across all future voyages are tracking 49 percent ahead of the same period last year, underscoring continued momentum for the fast-growing luxury expedition brand and setting the stage for another record-setting year in 2026.
The strong performance reflects continued demand across Atlas Ocean Voyages' portfolio of expedition experiences, from Antarctica and the Arctic to Europe and emerging destinations in Africa and Asia, the company stated.
Adding to this has been the response to the Atlas Adventurer, the company's newest yacht.
Since the launch of the Early Priority Deposit program in January, demand has exceeded expectations and generated significant visibility across the luxury travel marketplace, Atlas added in a press release.
"The strength of our brand continues to be rooted in delivering extraordinary experiences in some of the world's most compelling destinations," said Kristian C. Anderson, executive vice president, global sales.
"What's been especially encouraging is seeing how the excitement surrounding the Atlas Adventurer has introduced new travelers and travel advisors to Atlas Ocean Voyages," added Anderson.
"The response has created meaningful awareness for our brand and generated a halo effect across our entire fleet, contributing to strong booking activity well beyond a single vessel."
The company opened reservations for the Atlas Adventurer to past guests in May, receiving strong interest from loyal travelers eager to secure preferred sailings.
On Wednesday, June 10, reservations will open to the general public for the first time.
According to Atlas, demand has been consistently strong across all 16 inaugural-season voyages. Early booking trends indicate robust demand for the yacht's new itineraries throughout Africa and Asia.
Interest remains equally strong across the company's established expedition and cultural destinations, including Antarctica, the Arctic and Europe.
Travelers continue to respond positively to the Always Included by Atlas experience, which includes wines and spirits, gratuities, specialty coffees and teas and other amenities.
The company stated that reservations for the Atlas Adventurer will open to the general public on Wednesday, June 10.
Fuente: cruise industry news
