• 2 min de lectura
• 2 min de lectura
Norwegian Cruise Line tapped Lee Applbaum, a seasoned marketer with experience across global consumer brands, as its new CMO.
He succeeds Kiran Smith who, as CMO for the past year, introduced a new brand identity for NCL inspired by its 1990s tagline, "It's Different Out Here."
Applbaum served as global chief marketing officer at Patrón Spirits International and later Bacardi, leading the Tequila Patrón portfolio before expanding his scope to include Grey Goose. He oversaw integrated marketing and innovation efforts across more than 150 countries, preparing him to most recently cofound, with former Patrón executives, Round 2 Spirits, a privately held venture focused on developing disruptive and scalable spirits brands.
Applbaum was also chief marketing officer at Wheels Up, the on-demand private aviation provider, where he played a key role in the company's 2021 public listing.
He's held various marketing leadership roles positions a number of retail and consumer packaged goods brands such as Target, RadioShack, David's Bridal, Footstar Athletic and the Coca-Cola Co., among others.
"Lee is a visionary marketing leader with a proven track record of building brands that resonate with consumers and drive meaningful growth," NCL President Marc Kazlauskas said. "Equally important, he is known for building strong, high-performance cultures that empower teams to do their best work.
"His ability to blend creativity with data-driven insight will be instrumental as we continue to strengthen our brand, generate high yielding demand and inspire even more guests to experience everything Norwegian Cruise Line has to offer."
Applbaum said NCL has a "strong legacy of innovation and a passion for delivering unforgettable vacation experiences," adding: "I look forward to working alongside this talented team to further elevate the brand, deepen guest connections and loyalty for NCL, while continuing to build a dynamic culture that inspires creativity, collaboration and demand for the brand."
