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Swiss touring and river cruise company Globus Family of Brands appointed Christopher Leigh MD Asia Pacific, effective July 27.
Leigh, previously MD of Swiss luxury watchmaker Breitling Oceania, will be based in GFOB'S Sydney office where he will oversee Globus, Cosmos and Avalon Waterways across the region.
He replaces Chris Hall who moved from the position of MD to the newly created role of chairman and strategic advisor.
According to GFOB, Leigh led significant revenue growth for Breitling through retail expansion, cost control and margin improvement, forging strategic partnerships with Qantas, News Corp and the Nine Television Network.
President and CEO Scott Nisbet said that while excellent candidates with deep travel industry experience applied for the role, the company appointed an experienced managing director with a strong vision for its brands.
"Chistopher's success in growing a premium luxury brand through trade channel development and strategic partnerships is highly relevant in our sector," Nisbet said.
"Whether you are selling a luxury watch or a high-value holiday, the mindset and buyer behaviour is similar and we are excited to enlist his experience and fresh perspective as we grow our touring and river cruise brands."
