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Korean skincare brand Anua has significantly expanded its cruise fleet presence following its successful debut with retail partner Harding+.
L-R: Soo Song and Annalise Stewart said the cruise environment offers the brand unique opportunitiesPHOTO: HARDING+
Anua expanded its cruise ship retail presence from 14 to 27 through its partnership with Harding+.
The expansion of the Korean skincare brand includes deployment across European ships and reflects what both companies characterise as strong early performance and customer engagement.
Anua reports it now ranks among the top five skincare brands on board participating vessels.
Soo Song, global sales manager at Anua, said the collaboration has brought the brand into the at-sea channel for the very first time. She said: "Cruise is a particularly compelling channel for us, compared to other travel retail channels. Guests spend more time on board and have more opportunities to shop, which creates a truly unique environment for brand discovery."
Song added: "Expanding from our initial 14 ships to 27 ships, following such strong performance, was a moment of real excitement for us. As a brand new to travel retail, this growth proved the scale of opportunity available to us in this channel.
"Looking ahead, Anua will continue to expand our footprint in travel retail, and we're committed to becoming a brand that travellers around the world seek out and love."
Anua positions itself around gentle skincare using natural and active ingredients, with simplified routines designed for easy customer understanding. The brand highlights products such as its Heartleaf 77% Soothing Toner as entry points for both existing Korean beauty customers and new brand discoverers.
"Anua has been a standout launch for Harding+, delivering strong engagement and attracting both loyal skincare enthusiasts and guests discovering Korean skincare for the first time," revealed Annalise Stewart, beauty buyer at Harding+.
"As demand continues to grow for innovative, ingredient-led beauty brands, Anua has proven to be a natural fit for our evolving guest demographic."
Steward added: "We are proud to have introduced Anua to the cruise retail channel and delighted to see the success of the initial launch... We look forward to building on this momentum together and continuing to create exciting discovery opportunities for our guests across the fleet."
Both companies report plans for additional promotional activities throughout the year aimed at building brand awareness and supporting continued growth across the cruise retail channel.
