Cruises
PR42 secures VIVA Cruises UK and Ireland representation
PR42 has been appointed to handle UK and Ireland press and publicity activities for river cruise operator VIVA Cruises. With more than 50% of VIVA's international audience being English-speaking passengers, the partnership aims to raise the brand's profile and support expansion across the UK market. PR42's specialised expertise in the cruise and travel sector will strengthen VIVA's commitment to the travel trade and drive brand awareness.
