Cruises

Azamara's "The Next Big Thing is Small" campaign emphasizes small-ship cruising

Azamara launched "The Next Big Thing is Small," a global brand campaign emphasizing small-ship travel and destination-focused cruising. The initiative will be deployed across TV, digital, social media, print and trade channels. CEO Dondra Ritzenthaler noted that smaller vessels create deeper destination immersion opportunities. The campaign, informed by research conducted with Brand Alloy, highlights benefits including access to less-frequented ports, longer stays ashore, and personalized crew service.